We’ve got a new look!
We've got a new look!
You might have noticed a fresh new look, but this update is about far more than a logo or colour palette. Itās about who we are, who we serve, and how we continue to grow together to deliver our purpose.
Why weāve refreshed our brand
Great Western Credit Union has grown significantly in recent years. From our beginnings in Bristol, we now support thousands of members across the West and South counties of England. Our community is more diverse, more online, more mobile dependent, and facing more financial challenges than ever before.
Weāve evolved to better reflect the people we serve. Today, our membership includes many women, single parents, and people from ethnic minority backgrounds often managing tight household budgets and with limited time. Our rebrand is about aligning who we are visually with the mission that drives us: making people and communities better off.
This updated identity is a symbol of our commitment to accessibility, inclusion, and financial wellbeing for all.
Improving access for you
As a digital-first credit union with a strong social purpose, we knew our website needed to do more. More accessibility, more clarity, and more ease for mobile users.
Some key improvements that support members:
-
Mobile-friendly design with easier navigation
-
Accessible features, including screen reader compatibility and colour-friendly design
-
Simpler loan applications, with upfront soft credit checks
-
Clear, plain-language content for transparency and understanding
-
Lower environmental impact, thanks to a more sustainable database and digital infrastructure
-
Faster page times to improve member experience
Weāve rebuilt customer journeys with our members experience at the core, making sure itās easier for you to access fair, affordable financial services wherever you are.
We believe credit unions have an increasingly important role to play in todayās financial services. Weāre not a bank, and we donāt want to act like one. However, we do want to be modern, accessible and relevant for our membersā changing saving and borrowing needs.
Our values are stronger than ever
While our look has changed a little, what we stand for hasnāt. We're still your community-owned credit unionālocal, ethical, and built for people, to benefit our members. We believe credit unions have a powerful role to play in todayās financial world: putting financial wellbeing, and co-operative values, not shareholder returns, first.
Our mission hasnāt changed: We make people and communities better off.
A message from our CEO
"This launch is a pivotal moment for Great Western Credit Union.
Our new approach underlines our commitment to becoming Better Off Together. Working together in our financial choices means we not only help ourselves, but our neighbours and our local communities. Our new brand and website signal a renewed commitment to providing inclusive financial products that support underserved communities and empower savers to see their money make a positive impact locally, including those that have accessibility issues.
Championing financial wellbeing in our online world means creating an experience that is accessible, supportive, and empowering for everyone. It was also crucial for us to align this project with our values by building a more energy-efficient website that reduces our environmental footprint."
- James Berry, CEO
Stronger communities with GWCU
Weāre proud of how far weāve come and even more excited about where weāre going. Weāll continue working side by side with our members to build a fairer, more resilient financial future.
Same mission. Stronger commitment. Better off together.