Meet Gwen - Your new digital assistant

07 May 2025

person holding smart phone using GWCU chat bot

Meet Gwen - Your new digital assistant

At GWCU, we’re always looking for ways to improve our member’s experience. That’s why we’ve launched Gwen, our new friendly Chatbot designed to help answer your most common questions anytime, day or night. 

What can Gwen help with? 

While Gwen can’t provide personal account details like balances, she can assist with a wide range of questions. Whether you need help applying for a loan, accessing the Member Portal, or want to learn more about our products and services, Gwen is here to help you. 

Available 24/7, she’s already making a difference. In April alone, Gwen supported 959 conversations, saving our team nearly 48 hours of phone time. That means more time for our advisers to focus on complex queries and quicker answers for you. 

How does it work?  

When visiting our website, you’ll spot a small chat icon appear in the bottom right corner, simply click on it to begin chatting with Gwen. Type your questions and Gwen will respond instantly and start answering your questions right away! 

Why did we launch Gwen?  

We launched Gwen to: 

  • Improve your experience by providing fast, accurate responses to your queries 

  • Offer round-the-clock support — even outside office hours 

  • Free up our team to focus on urgent or complex member needs 

  • Help us better support members in an increasingly digital world 

We’re always learning from your feedback, and Gwen is too. Each chat helps us improve, refine, and provide the best possible support to our members, whenever they need it. 

Got a question? Gwen’s ready when you are.Â